Glossary
Glossary
Definitions of SEO, AEO, pSEO, and digital marketing terms. Entity definitions for Answer Engine Optimization.
Answer Engine Optimization (AEO)
Answer Engine Optimization is the practice of optimizing content so AI-powered search engines (like ChatGPT, Perplexity, Google's AI Overview) can und...
Programmatic SEO (pSEO)
Programmatic SEO is creating many SEO-optimized pages at scale using templates and data, rather than manually writing each page. When done correctly, ...
Search Engine Optimization (SEO)
SEO is the practice of optimizing websites to improve their visibility in search engine results. This includes technical optimization, content creatio...
Local SEO
Local SEO is optimizing your online presence to attract customers from local searches. This includes Google Business Profile optimization, local citat...
Schema Markup
Schema markup is structured data that helps search engines understand your content better. It enables rich results, improves understanding, and can he...
Conversion Rate Optimization (CRO)
CRO is the practice of systematically improving your website's conversion rate through testing, user experience optimization, and data-driven improvem...
Internal Linking
Internal linking is linking between pages on your own website. Strategic internal linking distributes page authority, helps users discover content, an...
Thin Content
Thin content is content that provides little value, is duplicate or low-quality, and doesn't help users. Search engines penalize thin content, so it's...
Core Web Vitals
Core Web Vitals are Google's metrics for page experience: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). ...
Google Business Profile
Google Business Profile (formerly Google My Business) is your business listing on Google. Optimizing your profile is essential for local SEO and appea...