About C&L Strategy

Driving transformation through strategic execution - Founded on the principle that every business challenge is an opportunity for competitive advantage

Our Story

At C&L Strategy, we believe that the right guidance can transform any organization from operational challenges to strategic excellence and market leadership. Founded in Houston, TX, our approach combines analytical rigor with creative problem-solving, ensuring that every solution we deliver is both practical and transformational.

Sustainable business success requires the right strategy, disciplined execution, and expert guidance. We provide that expertise, helping organizations unlock their potential and maintain their competitive edge in an ever-evolving marketplace.

We don't just provide solutions; we partner with you to drive measurable results, accelerate growth, and build lasting competitive advantages that position your organization for long-term success.

Meet Our Founders

The visionaries behind C&L Strategy's strategic approach to business consulting

Leland "TJ" Jourdan II

Co-Founder & Strategic Advisor | LSS Master Black Belt

TJ brings elite academic credentials combined with battle-tested field experience. Holding graduate certificates from Duke University (Supply Chain Management) and University of London (Corporate Strategy), plus Lean Six Sigma Master Black Belt certification, he's proven his expertise in the world's toughest environments - from Bakken oil fields to international manufacturing operations across Africa and Asia.

Education & Certifications:

  • Duke University - Graduate Certificate: Supply Chain Management
  • University of London - Graduate Certificate: Corporate Strategy
  • Lean Six Sigma Master Black Belt - Process Excellence
  • Field Experience - Chevron, Hess, Liberty Energy

Colton Williams

Co-Founder & Financial Strategist

A magna cum laude B.S. in Finance graduate from Purdue University, Colton brings 10 years in oil & gas finance across FP&A, cost control, and operational analytics. He equips leadership teams with clear numbers and pragmatic recommendations that drive better decisions and measurable results. His background spans midstream and energy services with leadership and analyst roles at Energy Transfer, Kinetik, and ROCKSPRING — focused on post-M&A integration, reporting automation, and operational efficiency.

Education & Credentials:

  • Purdue University — B.S. in Finance, magna cum laude
  • 10 years — Oil & Gas Finance (upstream and services operations)

Specialties:

  • Financial Planning & Analysis
  • Business Accounting & Compliance
  • Performance Analytics
  • Operational Excellence

Our Guiding Principles

The core values that illuminate every decision and guide every client relationship

Clear Vision

We illuminate the path forward with crystal-clear strategic vision, cutting through complexity to reveal actionable insights and opportunities.

Innovative Solutions

We spark creativity and innovation in every challenge we tackle, bringing fresh perspectives and cutting-edge approaches to traditional problems.

Guided Excellence

We navigate complex business landscapes with expert guidance, ensuring our clients reach their destinations with confidence and clarity.

Partnership Focus

We build lasting partnerships based on trust, transparency, and mutual success, working alongside our clients as dedicated allies in their growth journey.

Results Driven

We measure our success by the tangible results we deliver, focusing on outcomes that create real value and sustainable competitive advantage.

Continuous Learning

We stay at the forefront of industry trends and best practices, continuously expanding our knowledge to better serve our clients' evolving needs.

Based in Houston, TX

Strategically located in America's energy capital, we serve clients across the nation with the same entrepreneurial spirit, innovation, and results-driven approach that defines Houston's business excellence.

Entrepreneurial Spirit

We understand the hustle because we live it every day

Genuine Care

Your success is our success - we're invested in your journey

Straight Shooting

Honest insights and direct communication - no corporate speak

National Reach

Houston-based with a commitment to clients everywhere

Houston, TX

Ready to Work With Us?

Experience the C&L Strategy difference. Let's illuminate your path to success with strategic clarity, innovative solutions, and unwavering commitment to your growth.

Schedule a Consultation Explore Our Services